Results-driven, hands-on

UX & Product Expert

With over 12 years of expertise in crafting user-centred digital experiences and products that bridge business goals with user needs. Throughout my career, I have led and designed full end to end UX/UI design projects and teams across different industries, including automotive, fashion, and e-commerce, delivering innovative solutions and products that enhance user satisfaction and business growth.

I bring a deep understanding of user psychology, design thinking, product design, gamification and emotional design, ensuring that the digital products I design and lead are both functional and delightful. Known for driving digital transformation, I have been instrumental in the creation of Aston Martin’s first connected app at Aston Martin and the Aute-E automotive e-commerce platform at GForces, both of which significantly impacted business performance . I am adept at leading design strategy, guiding teams, and collaborating cross-functionally to deliver end-to-end digital products that meet and exceed expectations.

UX/UI & product designer

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UX/UI & product designer 〰️

Connected native App

As the Lead UX/UI Designer, I was tasked to create Aston Martin’s first-ever connected app to enable users to monitor and interact with their cars. This was a design challenge and a strategic endeavour to elevate the brand in the connected automotive landscape.

Product Strategy & Roadmap

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User-Centred UX/UI Design

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UX Research

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Wireframes & User Flows

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Agile

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Product Strategy & Roadmap . User-Centred UX/UI Design . UX Research . Wireframes & User Flows . Agile .

HMI Design

The Ev Ware project centred around developing a Human-Machine Interface (HMI) for a range of small electric vehicles, such as bikes, scooters, three-wheelers, and golf carts. The aim was to design a compact, user-friendly interface that would accommodate the needs of these different types of mobility while maintaining a sleek and intuitive design.

Social & Networking native App

It’s the big reset. The World has changed and it’s time for a fairer and more equitable society. Humanity and the environment are in dire straights. We have an emergency on planet Earth. New social values and imperatives call for a new solution. 

The old guard was created in a bygone era and is no longer suited to overcoming the challenges ahead…

Voices of Collaboration

Sheetalkumar Onkari

Senior System Aston Martin Engineer - Connected Car

“I had the pleasure of working with Kareem on mobile app development, and I am thoroughly impressed by his skills in UX and UI design. He has a remarkable ability to quickly deliver high-quality work, transforming complex requirements into intuitive and visually appealing designs. His exceptional understanding of how customers perceive functionalities allows him to provide insightful, user-centric solutions.”

Bob Silver

Lead Product Designer - Just Eat

“Kareem possesses a rare blend of strategic thinking and creative prowess, allowing him to navigate complex design challenges with finesse. Whether it's conducting comprehensive user research, translating insights into intuitive interfaces, or leading cross-functional collaboration, Kareem approaches each task with meticulous attention to detail and a passion for excellence.”

Clients and companies I’ve worked with.

And many more…