Results-driven, hands-on
UX & Product Expert
With over 12 years of expertise in crafting user-centred digital experiences and products that bridge business goals with user needs. Throughout my career, I have led and designed full end to end UX/UI design projects and teams across different industries, including automotive, fashion, and e-commerce, delivering innovative solutions and products that enhance user satisfaction and business growth.
I bring a deep understanding of user psychology, design thinking, product design, gamification and emotional design, ensuring that the digital products I design and lead are both functional and delightful. Known for driving digital transformation, I have been instrumental in the creation of Aston Martin’s first connected app at Aston Martin and the Aute-E automotive e-commerce platform at GForces, both of which significantly impacted business performance . I am adept at leading design strategy, guiding teams, and collaborating cross-functionally to deliver end-to-end digital products that meet and exceed expectations.
UX & Product Expert
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Research & User Testing
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Strategy & Road map
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User behaviour & physiology
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Gamification
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UX & Product Expert 🧑🎨 Research & User Testing 🔬 Strategy & Road map 🚦 User behaviour & physiology 🧠 Gamification 🎮
Social & Networking native App
It’s the big reset. The World has changed and it’s time for a fairer and more equitable society. Humanity and the environment are in dire straights. We have an emergency on planet Earth. New social values and imperatives call for a new solution. The old guard was created in a bygone era and is no longer suited to overcoming the challenges ahead…
A white label solution
In May 2025, Inicio highlighted a gap in the healthcare market. While in-home health test kits (such as blood tests) were widely available through supermarkets and GPs, the experience was fragmented and frustrating, so we set out to design a white-label digital platform that could be adapted and resold across the healthcare market, one that solved these pain points for users, labs, companies, and delivery services.
Voices of Collaboration
Clients and companies I’ve worked with.
And many more…